How we adapted a VR/AR AI try-on feature and simplified checkout process, reducing cart abandonment by 37% after a rebranding strategy.
How we adapted a VR/AR AI try-on feature and simplified checkout process, reducing cart abandonment by 37% after a rebranding strategy.
How we adapted a VR/AR AI try-on feature and simplified checkout process, reducing cart abandonment by 37% after a rebranding strategy.
memorial
memorial
memorial
Memorial is a Mexican retailer specializing in high-quality scrubs for medical professionals. Despite a strong brand reputation, the company faced conversion rate hurdles, particularly in cart abandonment (51%) and product returns (34%). These issues impacted revenue growth and customer satisfaction.
Memorial is a Mexican retailer specializing in high-quality scrubs for medical professionals. Despite a strong brand reputation, the company faced conversion rate hurdles, particularly in cart abandonment (51%) and product returns (34%). These issues impacted revenue growth and customer satisfaction.
Memorial is a Mexican retailer specializing in high-quality scrubs for medical professionals. Despite a strong brand reputation, the company faced conversion rate hurdles, particularly in cart abandonment (51%) and product returns (34%). These issues impacted revenue growth and customer satisfaction.
Start here
Start here
Start here
As a first hire, I helped to bring the platform from the ground up. The web page was adopted relatively fast for the majority of users and it represented a 17% increase in overall sales.
As a first hire, I helped to bring the platform from the ground up. The web page was adopted relatively fast for the majority of users and it represented a 17% increase in overall sales.
As a first hire, I helped to bring the platform from the ground up. The web page was adopted relatively fast for the majority of users and it represented a 17% increase in overall sales.
Fast Forward
Fast Forward
Fast Forward
Despite initial success, the website faced a significant challenge: high cart abandonment. To understand the root cause, I conducted a design sprint focused on user behavior and the checkout process.
Despite initial success, the website faced a significant challenge: high cart abandonment. To understand the root cause, I conducted a design sprint focused on user behavior and the checkout process.
Despite initial success, the website faced a significant challenge: high cart abandonment. To understand the root cause, I conducted a design sprint focused on user behavior and the checkout process.
From abandonment to multiple solutions
We conducted a comprehensive design sprint to identify and address the root causes of high cart abandonment rates. Through user research and testing, we uncovered key issues: a lack of brand clarity, a tedious checkout process, and uncertainty about product fit. To tackle these challenges, we implemented a multi-faceted solution: a rebrand to strengthen brand identity, a streamlined checkout process, and the innovative Memorial Fitting Room, an AI and AR/VR powered virtual try-on experience. This holistic approach led to a significant reduction in cart abandonment and return rates, improving overall customer satisfaction and driving business growth.
Discover
Define
Develop
Deliver
Rebranding Strategy + UI Kit
Simplified checkout process + progress bar
Built in AR/VR/AI features for IOS App.
Designing a seamless happy path
Designing a seamless
happy path
Designing a seamless happy path
Our design solutions focused on creating a seamless user journey ("happy path") that addresses all three pain ponts:
Our design solutions focused on creating a seamless user journey ("happy path") that addresses all three pain ponts:
Our design solutions focused on creating a seamless user journey ("happy path") that addresses all three pain ponts:
Rebranding: Complete brand refresh for an enhanced visual appeal for a clearer brand identity.
Streamlined Checkout: The checkout process was redesigned with fewer steps, progress indicators, and user-friendly interfaces. Designed for responsive layouts and built-in IOS app.
AR/VR AI Fitting Room: The fitted result incorporates itself into the overall checkout experience.
Rebranding: Complete brand refresh for an enhanced visual appeal for a clearer brand identity.
Streamlined Checkout: The checkout process was redesigned with fewer steps, progress indicators, and user-friendly interfaces. Designed for responsive layouts and built-in IOS app.
AR/VR AI Fitting Room: The fitted result incorporates itself into the overall checkout experience.
Rebranding: Complete brand refresh for an enhanced visual appeal for a clearer brand identity.
Streamlined Checkout: The checkout process was redesigned with fewer steps, progress indicators, and user-friendly interfaces. Designed for responsive layouts and built-in IOS app.
AR/VR AI Fitting Room: The fitted result incorporates itself into the overall checkout experience.
From 51% to 14%
From 51% to 14%
From 51% to 14%
From 51% to 14%
reduction in card abandonment rate
reduction in card abandonment rate
reduction in card abandonment rate
18%
18%
18%
18%
increase in conversion rates
increase in conversion rates
increase in conversion rates
In beta from 43% to 24%
In beta from 43% to 24%
In beta from 43% to 24%
In beta from 43% to 24%
decrease in return rate
decrease in return rate
decrease in return rate
A comprehensive 100-page brand guideline served as the foundation for a robust UI kit.
This kit ensured design consistency across all platforms (web and mobile app) and facilitated a seamless user experience.
UI KIT / DS
To enhance the user experience and reduce cart abandonment, we implemented a simplified checkout process.
Through rigorous A/B testing and user feedback, we optimized the checkout flow by reducing the number of steps by 30%, adding clear progress indicators, and streamlining form fields.
Simplified checkout
To address sizing concerns and enhance the shopping experience, we integrated AI and AR/VR technology into the Memorial Fitting Room. This innovative feature allows users to visualize how scrubs fit their body shape and size and receive personalized size recommendations based on AI-powered analysis of user measurements and preferences.
AR & AI
virtual try-on
To enhance the user experience and reduce cart abandonment, we implemented a simplified checkout process.
Through rigorous A/B testing and user feedback, we optimized the checkout flow by reducing the number of steps by 30%, adding clear progress indicators, and streamlining form fields.
A comprehensive 100-page brand guideline served as the foundation for a robust UI kit.
This kit ensured design consistency across all platforms (web and mobile app) and facilitated a seamless user experience.
Simplified check-out
UI Kit / DS
A/B Test:
The checkout process
We conducted rigorous AB testing with key stakeholder involvement. The checkout process was redesigned with fewer steps, progress indicators, and user-friendly interfaces.
The redesigned web interface underwent significant revisions based on user feedback:
Fewer checkout steps (reduced by 30%)
Clear progress indicators
Simplified form fields
B
B
Streamlined Checkout Flows: Web and App
Streamlined Checkout Flows: Web and App
Streamlined Checkout Flows:
Web and App
Web Checkout: Our intuitive web checkout flow guides users seamlessly through the purchase process, minimizing frustration and maximizing efficiency. The readily available cart button allows users to save items and swiftly navigate to checkout when ready.
App Checkout: The in-app checkout process is designed for mobile convenience, featuring a simplified layout, optimized for one-handed navigation. Similar to the web version, the cart button is readily accessible, facilitating a smooth transition to purchase.
Web Checkout: Our intuitive web checkout flow guides users seamlessly through the purchase process, minimizing frustration and maximizing efficiency. The readily available cart button allows users to save items and swiftly navigate to checkout when ready.
App Checkout: The in-app checkout process is designed for mobile convenience, featuring a simplified layout, optimized for one-handed navigation. Similar to the web version, the cart button is readily accessible, facilitating a smooth transition to purchase.
Web Checkout: Our intuitive web checkout flow guides users seamlessly through the purchase process, minimizing frustration and maximizing efficiency. The readily available cart button allows users to save items and swiftly navigate to checkout when ready.
App Checkout: The in-app checkout process is designed for mobile convenience, featuring a simplified layout, optimized for one-handed navigation. Similar to the web version, the cart button is readily accessible, facilitating a smooth transition to purchase.
To address sizing concerns and enhance the shopping experience, we integrated AI and AR/VR technology into the Memorial Fitting Room. This innovative feature allows users to visualize how scrubs fit their body shape and size and receive personalized size recommendations based on AI-powered analysis of user measurements and preferences.
To enhance the user experience and reduce cart abandonment, we implemented a simplified checkout process.
Through rigorous A/B testing and user feedback, we optimized the checkout flow by reducing the number of steps by 30%, adding clear progress indicators, and streamlining form fields.
AR & AI virtual try-on
Simplified check-out
To address sizing concerns and enhance the shopping experience, we integrated AI and AR/VR technology into the Memorial Fitting Room. This innovative feature allows users to visualize how scrubs fit their body shape and size and receive personalized size recommendations based on AI-powered analysis of user measurements and preferences.
AR & AI virtual try-on
seamless journey
Our VR Fitting Room is seamlessly integrated into the app's navigation, allowing users to effortlessly transition from virtual try-on to adding items to their bag. This streamlined process eliminates friction and ensures a smooth shopping experience.
“This process made it easier to go from one step to the other without compromising the user journey”- Maria JiChang
Project Status
As of march 2024, the Memorial Fitting Room project is in its final stages of development. We are actively testing the app to ensure optimal performance and user experience. We are excited to announce that the app is scheduled for release in June 2025, revolutionizing the way medical professionals shop for scrubs.
Currently I’m open to new opportunities and projects. Feel free to reach out.
Currently I’m open to new opportunities and projects. Feel free to reach out.
Currently I’m open to new opportunities and projects. Feel free to reach out.
From abandonment to multiple solutions
We conducted a comprehensive design sprint to identify and address the root causes of high cart abandonment rates. Through user research and testing, we uncovered key issues: a lack of brand clarity, a tedious checkout process, and uncertainty about product fit. To tackle these challenges, we implemented a multi-faceted solution: a rebrand to strengthen brand identity, a streamlined checkout process, and the innovative Memorial Fitting Room, an AI and AR/VR powered virtual try-on experience. This holistic approach led to a significant reduction in cart abandonment and return rates, improving overall customer satisfaction and driving business growth.
Discover
Define
Develop
Deliver
Rebranding Strategy + UI Kit
Simplified checkout process + progress bar
Built in AR/VR/AI features for IOS App.
UI Kit based on brand guidelines
Simplified checkout process + progress bar
Built in AR/VR/AI features for IOS App.
From abandonment to multiple solutions
We conducted a comprehensive design sprint to identify and address the root causes of high cart abandonment rates. Through user research and testing, we uncovered key issues: a lack of brand clarity, a tedious checkout process, and uncertainty about product fit. To tackle these challenges, we implemented a multi-faceted solution: a rebrand to strengthen brand identity, a streamlined checkout process, and the innovative Memorial Fitting Room, an AI and AR/VR powered virtual try-on experience. This holistic approach led to a significant reduction in cart abandonment and return rates, improving overall customer satisfaction and driving business growth.
“This process made it easier to go from one step to the other without compromising the user journey”- Maria JiChang
seamless journey
Our VR Fitting Room is seamlessly integrated into the app's navigation, allowing users to effortlessly transition from virtual try-on to adding items to their bag. This streamlined process eliminates friction and ensures a smooth shopping experience.
Project Status
As of march 2025, the Memorial Fitting Room project is in its final stages of development. We are actively testing the app to ensure optimal performance and user experience. We are excited to announce that the app is scheduled for release in June 2025, revolutionizing the way medical professionals shop for scrubs.
seamless journey
Our VR Fitting Room is seamlessly integrated into the app's navigation, allowing users to effortlessly transition from virtual try-on to adding items to their bag.
Project Status
As of march 2025, the Memorial Fitting Room project is in its final stages of development. We are actively testing the app to ensure optimal performance and user experience. We are excited to announce that the app is scheduled for release in June 2025, revolutionizing the way medical professionals shop for scrubs.
Currently I’m open to new opportunities and projects. Feel free to reach out.
Currently I’m open to new opportunities and projects. Feel free to reach out.
seamless journey
Our VR Fitting Room is seamlessly integrated into the app's navigation, allowing users to effortlessly transition from virtual try-on to adding items to their bag. This streamlined process eliminates friction and ensures a smooth shopping experience.
“This process made it easier to go from one step to the other without compromising the user journey”- Maria JiChang
From abandonment to multiple solutions
We conducted a comprehensive design sprint to identify and address the root causes of high cart abandonment rates. Through user research and testing, we uncovered key issues: a lack of brand clarity, a tedious checkout process, and uncertainty about product fit. To tackle these challenges, we implemented a multi-faceted solution: a rebrand to strengthen brand identity, a streamlined checkout process, and the innovative Memorial Fitting Room, an AI and AR/VR powered virtual try-on experience. This holistic approach led to a significant reduction in cart abandonment and return rates, improving overall customer satisfaction and driving business growth.
Discover
Define
Develop
Deliver
Rebranding Strategy + UI Kit
Simplified checkout process + progress bar
Built in AR/VR/AI features for IOS App.
A comprehensive 100-page brand guideline served as the foundation for a robust UI kit.
This kit ensured design consistency across all platforms (web and mobile app) and facilitated a seamless user experience.
UI Kit / DS
To enhance the user experience and reduce cart abandonment, we implemented a simplified checkout process.
Through rigorous A/B testing and user feedback, we optimized the checkout flow by reducing the number of steps by 30%, adding clear progress indicators, and streamlining form fields.
Simplified checkout
To address sizing concerns and enhance the shopping experience, we integrated AI and AR/VR technology into the Memorial Fitting Room. This innovative feature allows users to visualize how scrubs fit their body shape and size and receive personalized size recommendations based on AI-powered analysis of user measurements and preferences.
AR & AI virtual try-on
A comprehensive 100-page brand guideline served as the foundation for a robust UI kit.
This kit ensured design consistency across all platforms (web and mobile app) and facilitated a seamless user experience.